Sunday, March 9, 2014
Upward State Google Ads Use PS4RS, "Penn State Alumni" to draw visitors
Questions have been raised as to the ethics of this kind of advertising. Note how Upward State uses "Penn State alumni," "Penn State" and "alumni directory," and PS4RS (an organization to which it is hostile) as keywords in its Google advertisements. The leader of PS4RS has officially objected to the use of the organization's name in this context.